Company

Devoted to the Chinese HNWI marketing, the firm Zhenji develops 4 main activities :

- Qualitative studies about the HNWI and consumer insights on various themes like their relations to luxury, beauty, alcohol…
Chinese partner : DARUN managed by Yan Ping Zhou

- Recognition of the chinese  best practices in marketing concerning the HNWI. Seminars and creative workshops about chinese luxury brands, clear spirits, beauty brands,…

- Portfolios mixing pictures and qualitative interviews of the top customers, in order to enhance the CRM of the luxury brands (a juridically protected concept).

- The making of special issues with some chinese top magazines specialised in luxury products as, for instance :
. Spring 2009 : Target, “The Vendome Committee”
. Winter 2009-2010 : Target, “Iconic Place Vendome”
. Summer 2010 : Target, “The Great Wines of Burgundy”
. Winter 2010-2011 : Vinovogue : “The Listed Great Bordeaux Wines”