Sep 23 2011 

A strange trade in Chinese tourists at the Galeries Lafayette in Paris

In 2010, 700 000 Chinese tourists visited France, of which 95% came to Paris and went shopping at the large department stores.  Although data for 2011 is not yet available, Chinese visitors in Paris are clearly much more numerous than last year.

In August 2008, during its popular 8pm news program, France’s leading TV channel TF1 broadcast the following video, prepared by its news department.
The video focuses on the difficult subject of Chinese tourists shopping at the Galeries Lafayette, the most prestigious of the large Parisian department stores. To facilitate your understanding, Zhenji has subtitled the discussion in English and Chinese.

Feel free to share this article widely through Twitter or email : the Chinese tourist should know how he is treated by his tour guides in Paris, and how his money is being diverted.

It’s all in the video : http://www.youtube.com/watch?v=sCw2RZVDx8k

By Nathalie Omori. Filed under Tourism |

7 Comments

  1. by Ian Davidson, Sep 23 2011

    Interesting film.

    Having worked in the travel industry it’s pretty standard. Rest assured French and British tourists in Beijing are probably experiencing the same thing (assuming they are on organised tours). As the Chinese tourist said, time is limited. Given this I suspect the guides are incentivised to take them to stores where they will find lots of useful things to buy (so it’s not without utility for the tourists and they don’t pay any more than they would if they walked off the street).

    I actually thought 3-7% was not too extortionate (say compared to the slice Google takes if one uses ad words to drive traffic).

    I also struggled to relate the petite €200 payment with a busload of 50+ tourist spending €3000 a day. Assuming they spent 30% of their daily spend there that’s €50,000, in which case the payment would be nearer a minimum of €1,500. Must have been a slow day. Or a mini bus.

  2. by Nathalie Omori, Sep 23 2011

    Dear Ian
    The fact is that 80% of 1 million Chinese tourists are being brought by tour escort and guides to Galeries Lafayette and that you should add to the tour escort commission, the guide one around 5% + the tour operator hiring tour escort and guides another 5 %. It means that around 15 % of the margin disapeears in commission to guides and so on. These facts induce that tourists goes very seldom in the brand boutiques and stay in Department Stores where the line of luxury product is poor compare to boutique and that the tourists feel disappointed about European brands.
    It has a lot of consequences on the Chinese tourist market in Paris

  3. by anina.net, Sep 23 2011

    in china, you do like this. if i bring my friend to a designer’s store to shop, she gives a %. it’s normal. nothing illegal or out of the ordinary. it’s just that in usa and europe we dont pay people a thank you for bringing us customers. it’s something the west could learn from the east.

  4. by Nathalie Omori, Sep 23 2011

    Anina
    Commissionnement in French Department stores reach 80 % of the 1 million Chinese tourists coming each year to France.
    A lot of tourists coming to France are said that for eg, their is no Chanel stores except in departemtn stores which is sad for Chanel. People wanting to buy Patek watchs are said that there are no Patek stores in Paris.
    Tour leaders , instead of being paid by tour operators, buy the right to conduct tours in Paris.
    Chinese tourists are taken to howful Chinese restaurant and to Departement stores instead of shopping Vendome square or Montaigne Avenue.
    This mentality is a real disaster for all the big brands and smallest in Paris and the fact is what is illegal is that the guides does not declare their commissions amount to French tax office pretending leaving abroad but in fact leaving in Paris, and you can imaging the amount of tax escaping to the State at a time when Euro crisis pressures French citizens to pay exactly their tax

  5. by Passini, Sep 23 2011

    Edifiant et courageux de le publier bravo.
    Et personnellement je pense qu’il serait tant d’arrêter de “mépriser” les chinois … ils pourraient bien aller dépenser leur argent ailleurs si nous ne faisons pas plus preuve d’éthique, de réciprocité et d’ouverture.
    On verra bien là qui perd la face !
    Maryline

  6. by Nathalie Omori, Sep 23 2011

    Merci Maryline
    C’est mépriser les Chinois que de les traiter comme des veaux dans les grands magasins alors que ceux ci aspirent à découvrir les charmes du shopping parisien.

  7. by "Basses" pratiques avec les touristes chinois aux Galeries Lafayette | Proâme, Sep 23 2011

    [...] Article complet : a-strange-trade-in-chinese-tourists-at-the-galeries-lafayette-in-paris [...]

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